Social Media Optimization or SMO refers to the process of optimizing a website so as to exhibit it online on several social media channels. This process can include anything done “on-site” so that the website becomes convincing to the visitors and more compelling for them to share it through different social media sites. The major social networking sites include Facebook, Twitter, YouTube, etc.
Social Media Marketing or SMM is the next step to Social Media Optimization (SMO). Once you have done optimizing your website and its content, now it’s the time to share and expose it online on various social media channels for the people to know about your business, brand, product or service. These may include ads, posts, blogs, images and videos introducing your business, brand, product or service. SMM is about activities that are done “off-page”, for example, participating in online groups to have a direct interaction with the customers.
Our Community managers fill the gap between brand and its community / followers by building, growing and managing your online brand communities.
By adopting a holistic approach to content promotion & engagement, our content marketing services do more than connect brands with their current customers. Educate, inspire and bring in leads.
Our Online PR services put your business in front of the right audience for your online news, press releases and corporate communications.
Today’s social networks’ have become more than a space for ideal chatter and the sharing of the information. Optimising your brand presence on these platforms isn’t simply about promoting its identity through campaigns, but also about intelligently marketing its values and philosophies.
At Ideatore, we regards both Social media marketing and Social media optimization as extremely vital functions’ for your brands web presence. Our team of experts utilise all tools at their disposal and analyse data gathered from each platform to find the best solutions for your brands visibility and reach. Our connections with reputed influencers across various channels allow us to create campaigns that will optimally serve your brands interests on social media.
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